In 1904, in the council chambers of the community of Serralunga, in the presence of notary Giacomo Oddero and a young witness, Alfredo Prunotto, the community winery of “Ai Vini delle Langhe” (“Wines of the Langhe”) was founded. In 1923 Alfred Prunotto took over the community winery “ai Vini delle Langhe”, giving it his own name and, thanks to his passion, it soon became famous, and began to export wines all over the world. In 1956, Alfred Prunotto decided to withdraw from the business, giving the company to his friend Beppe Colla, who was a wine-making expert; initially alongside Carlo Filiberti, and later on together with his brother Tino Colla. In 1961, the Prunotto Winery began implementing the policy of locating characteristic zones valued for their wine production, in order to separately vinify the cru.Thirty years after the construction of this winery it maintains its unique charm with regards to exemplary lines and profiles. In 1989, the Tuscan wine making house of Antinori bought out the company, first taking over the distribution and then, in 1994, when the Colla brothers withdrew, also taking over production. They were able to maintain the excellent qualitative level desired by Alfred Prunotto. Albiera Antinori, Marquis Piero Antinori’s oldest daughter, further outlined the winery’s personality, giving it particular attention. The acquisitions, which began with the Bussia vineyard in the area of Monforte for the making of Barolo, continued with Agliano and the Costamiole vineyard for the production of Barbera d’Asti, and to Calliano for the study and the analysis of the new varietals of albarossa and shiraz. Prunotto now owns splendid vineyards in the best areas, and has production facilities which were expanded in 2000 and are equipped with the most modern technology, which guarantees the best quality possible for the wines. Wines which have gained an important position in the national and international market. This is the past history of the company, and it will move forward in the third millennium.