Moët et Chandon began as Moët et Cie (Moët & Co.), established by Épernay wine trader Claude Moët in 1743, and began shipping his wine from Champagne to Paris. The reign of King Louis XV coincided with increased demand for sparkling wine. Soon after its foundation, and after son Claude-Louis joined Moët et Cie, the winery's clientele included nobles and aristocrats.